Built from experience. Guided by purpose.

Silhouette of a woman with a bun hairstyle standing outdoors at night, holding a string of fairy lights that illuminate her outline, with a purple and blue sky and clouds in the background.

Hi, I'm Shannon Goodrich — founder of Solyra Rooted Solutions, online business manager, operations strategist, and intuitive guide. I built Solyra because I know firsthand what it costs to pour your gifts into something that doesn't honor them back. I've always been drawn to helping people see themselves and their businesses more clearly — and to building the practical foundations that make their visions real.

With over ten years in leadership positions I have built and led teams, facilitated detailed training programs, maintained operational efficiency, mastered conflict resolution techniques and fine tuned my communication, strategic thinking and emotional intelligence skills. More recently I've worked directly with small business owners — building their brand, creating their systems, writing their documentation, and helping them establish the standards their business needed to grow professionally and sustainably.

I understand what it feels like to carry a business largely on your own. To be the one who sees every gap, fills every role, and somehow keeps everything moving despite the chaos. That's exactly why I do this work — because you shouldn't have to do it alone.

Solyra means guiding light. The name carries a quiet promise — to illuminate, to guide, to help you find your way back to yourself and your purpose. Rooted honors the foundation beneath everything: the unseen work that holds it all up. Together they are what Solyra is — light above, roots below, and growth in everything between. The name also carries a private tribute to someone beloved to me whose memory lives on in the foundation of everything built here.

If you're ready for practical, grounded support from someone who genuinely cares about your business succeeding — let's talk.

What every Solyra partnership includes

  • Hands-on operational support — systems, processes, organization, and the behind the scenes work that keeps everything running smoothly.

  • From core identity and messaging to the materials that make your business feel as polished and credible as it genuinely is.

  • An honest, grounded roadmap for where you are, where you want to go, and the most direct path between the two — with real accountability to keep you on it.

  • The ability to see what others miss — the patterns, the misalignments, the untapped strengths — and guide you into the fullest, most purposeful expression of your leadership.

Two hands with black nail polish holding two wooden puzzle pieces, about to connect them.